Website & Booking Proposal
Take your new site live, move booking off the phone, and grow with systems we build and run for you.
You have the skill, the loyal clients, and 98 reviews across Yelp and BestProsInTown. The website and the booking system are the only pieces that have not caught up. We already built the website for you. This proposal is about taking it live and putting the right systems behind it.
Your current site was built by hand and it served its purpose. These are the gaps that cost you revenue every week.
On the current site it links to a dead anchor. Every client who taps it to book ends up nowhere, and you never know it happened.
When a client decides at 10pm that she wants a fill this week, she cannot book. She might call tomorrow, or she might not. That missed moment is a missed appointment.
Clients cancel last minute or simply do not show. Each PMU no-show costs $250 to $450 in blocked time, with no fee to recover it.
None of your 32 services show pricing. Clients leave to find a studio that shows pricing upfront.
Lash clients should rebook every two to three weeks. With no prompt, many wait a month or more, which cuts revenue per client 30 to 50 percent over the year.
Your 98 reviews came in by chance. Repeat visits and word-of-mouth are left to luck, with no system to encourage or track them.
See it at magnolia-mockup.pages.dev. A custom build in your brand, not a salon template.
Cream, dusty rose, deep plum, and gold with Cormorant Garamond and Manrope. Refined and luxury, made for Magnolia.
All 32 services listed with prices, so clients arrive knowing exactly what they are booking.
Your work organized by service type, on a gallery page built to show off lashes, brows, and PMU.
A dedicated reviews page that pulls your reputation together where new clients can see it.
Fast on phones, with a Book Now button that follows the client down every page.
LocalBusiness and Service schema in the code so Google understands your studio from day one.
| Current Setup | What You Get |
|---|---|
| Hand-coded site, dated template look | Custom editorial design in your brand |
| "Book Online" button links nowhere | Real online booking, open 24/7 |
| Phone-only, missed calls lose bookings | Clients book any time, even at 10pm |
| No deposits or no-show protection | Card on file + automatic no-show fees |
| No prices shown anywhere | All 32 services listed with pricing |
| No appointment reminders | SMS reminders + 2-week refill prompts |
| Reviews come in by chance | Automated review engine + responses |
| No loyalty or referral system | Bloom Rewards loyalty + referral program |
| Small thumbnail gallery | Filterable, full-size work gallery |
| No local SEO structure | Schema + local SEO for Cypress searches |
| No email or client follow-up | Win-back + birthday + email campaigns |
| You manage everything alone | One team runs it, one monthly report |
We recommend GlossGenius, the booking platform built for lash and brow studios. It handles exactly the situations you deal with every day.
Clients book online any time, including evenings and weekends. At booking, it takes a card on file and a deposit, and charges no-show fees automatically. SMS confirmations and reminders go out on their own. You set the rules once and the system enforces them, with no awkward conversation.
No-shows and last-minute cancellations cost a studio like Magnolia roughly $100 to $450 every week in blocked time. Deposits plus reminders recover about 90 percent of that. Over a year, that is $7,000 to $22,000 in revenue that would otherwise be gone.
We set it up, configure your services and deposit rules, connect it to your site, and train you in Week 1. The 2.6 percent and the $24 to $48 monthly are paid by you directly to GlossGenius.
On the Growth and Premium plans, these systems run in the background and compound over time.
Two weeks after each lash appointment, an automated text goes out with a direct rebooking link. Clients who rebook on schedule are worth about twice as much per year as clients who drift to every four to six weeks.
Two to three hours after each visit, happy clients get a text with a direct Google review link. We respond to every review. Over six months this can take your Google count from near zero to 60 or more.
We optimize your Google Business Profile, build citations, and target "lash extensions Cypress TX," "microblading Cypress," and "brows near me." These are the searches your next clients are running right now.
One to two posts a week in your brand voice. You approve each post before it goes out. Each month you get a report on bookings, repeat-visit rate, review count, and ranking movement.
A named program that gives your regulars a reason to stay and bring friends. We set it up and manage it inside the retainer.
About 5 percent back, which protects your margin. Clients auto-enroll on their first visit, with a 100-point birthday bonus and a 50-point one-year anniversary bonus. No app required.
A friend gets $20 off her first service of $25 or more. The referrer gets a $20 credit once the friend completes the visit. One per client per month, completion-required, so it cannot be gamed. A referred client costs $20 to $25 versus $110+ for paid ads.
Priority booking plus one free add-on service every four months. It rewards your top clients automatically, with no complex points audit.
A birthday credit texted seven days before their birthday month. Clients who lapse for 90 days get a three-message win-back sequence with a 15 percent or $20 offer, which recovers 15 to 25 percent of them.
From referrals, win-backs, and stronger retention, based on industry benchmarks for lash and PMU studios at your volume. This estimate is conservative, and it covers the entire engagement several times over.
A one-time setup takes the new site live. A monthly fee runs the systems that grow your bookings. Start where it fits.
Your new site live, with real online booking.
Everything in Launch, plus the systems that compound.
Full hands-off management and proactive outreach.
We checked the 2026 beauty market so you do not have to. Here is where Growth sits.
| Option | What you pay |
|---|---|
| DIY builder (Wix, Squarespace) | $0 to $50 / month, no booking, no reviews, no SEO |
| Template salon site | $500 to $1,500 to build, no ongoing support |
| Boutique agency custom site | $4,000 to $15,000 just to build |
| Full beauty marketing agency | $3,000 to $10,000 / month to manage |
| Anneal Growth | $3,000 setup + $450 / month, site + booking + reviews + Bloom Rewards |
Our Growth package is a fraction of agency cost, and the Bloom Rewards program alone is projected to return $9,000 to $15,000 in year one. That covers the entire engagement several times over.
The site is already built, so this moves fast.
Collect remaining content and team bios. Set up GlossGenius with your services, deposits, and reminder timing. Update your Google Business Profile.
Apply final content and polish. Set up Bloom Rewards points, referral flow, and birthday automations. Configure the review engine and local SEO.
DNS cutover with no downtime. One live training session with your team. Confirm every page, link, and automation works before we hand you the keys.
Approve the Growth plan and we go live in two to three weeks. We send a simple agreement and a short intake form for the last content items. No other decisions on your end. We handle the rest.